About

Hi, I’m Viktorya. In marketing, results matter. I believe every strategy should deliver real impact you can measure and feel.

Turning Strategy into Results

As a data-driven marketing leader, I thrive on turning ideas into measurable growth. For example, I launched a campaign that drove a thirty percent surge in new opportunities within its first month and became our top source of pipeline growth for over a year.

Across my career, I have led B2B marketing initiatives in telecom, consumer tech, and lifestyle industries. In one project, I partnered with a cross-functional team to revamp an underperforming product. By tapping into customer insights, we repositioned the campaign and increased engagement by twenty percent in just one quarter.

Putting Customers First

A customer-first mindset has been the foundation of every successful campaign I’ve led. When overhauling customer experiences or building measurement frameworks, I focus on what people actually need and how each interaction can create value. This approach consistently builds stronger relationships and drives higher customer retention.

Creativity in Action

I am passionate about simplifying complexity and transforming bold ideas into everyday wins. My experience includes mentoring high-performing teams, building streamlined processes, and collaborating across disciplines to move organizations forward. I bring creativity to everything I do, whether it’s rethinking a campaign, working with a new tool, or building with Legos alongside my family.

Let’s Connect and Grow Together

Are you ready to make your marketing clearer and more impactful? Let’s connect. Share your challenges, ask a question, or say hello. I’d love to hear what you’re working on and explore how we can drive real results together.

Marketing Clarity Made Simple

If you’re a marketer or campaign manager who wants clear answers without the fluff, you’re in the right place.

I know what it’s like to be overwhelmed by shiny tactics and endless advice. That’s why everything here is field-tested and bias-free. Just what works, shared with you. No jargon, no wasted time.

“Great marketing does not come from having all the answers. It comes from asking better questions and testing what actually matters.”

Viktorya – My Ethos Lab

Marketing Clarity Made Simple If you’re a marketer or campaign manager who wants clear answers without the fluff, you’re in the right place. I know what it’s like to be overwhelmed by shiny tactics and endless advice. That’s why everything here is field-tested and bias-free. Just what works, shared with you. No jargon, no wasted time.